Klesitz Direct

7/3/2026: We're booking one met appointment for every 68 letters

Dear Friend -You’re here because we know each other very well, you were referred here by a trusted friend or you mailed letters with me in the past.For the past 17 years, I’ve been in the real estate space, writing copy, and I started mailing seller lead-generation letters for clients in 2023. Hence, Klesitz Direct.Letters were the backbone of how I built my single-family real estate portfolio.I can tell you we’ve mailed over 1,000,000 letters since then and generated north of 9,000 phone calls for clients, delivering a predictable, consistent flow of qualified seller appointments. They are all in our CallRail account. When we speak, I can play them for you.We would charge a $2,500 retainer and bill $25 per unique call against that retainer to handle the entire campaign. The letters would cost about $.70 each, and I would recommend you mail 2,500 a week in orders of 10,000 a month to a “likely to sell” residential homeowner list.I will still run that for you upon request. It works really well. We would generate about 90 calls from 10,000 letters, with a wide variety of results across markets and time of year. However, it’s now time to move away from that model because many clients, sadly, did not renew.We’ve now switched to a 50/50 joint venture partnership.Here’s why...- You shouldered the entire upfront mail cost yourself (the biggest reason)
- There wasn’t anyone available (or trained well) to handle the calls
- The off-market sale scripting and 4-step lead conversion process was out of culture
- The deal wasn’t tracked to close to justify any ROI to continue mailing
- The long-term (1+ year later) call follow-up fell completely apart
- You didn't have any serious buyer relationships set up ready to go
- You didn't maintain the focus to keep an eye on all this long-termSo, I propose a new model that better aligns incentives and responsibilities to make this work as a long-term, repeatable, and profitable system for both of us.I propose we split the mailing expense 50/50. I will help you pay for it and share the risk with you. If a campaign costs, let’s say, $5,000, I’ll contribute $2,500. I will then take full responsibility for the entire mail campaign and handle all the follow-up through my staff forever to bring sellers to a 3-way phone call with you. I will pay for the appointment-setting labor, the phone system, the CRM licenses, and the respective management labor.Your job is to show up to the call, handle the licensed conversation, sign them as a client, and shepherd the deal to close. I only want to get paid for the deals I bring to you via a 3-way phone call. I suggest we split the profit on them 50/50 with a small monthly draw. Since compensation is on a per-deal basis, I will have a real estate license.My plan is to first mail all the expired listings in your market (about $3.50/letter), drop 200 “Just Sold” letters around your best listings (about $1.30/letter), and mail 500 letters to homes that meet the criteria of any serious buyers you represent. These initial, highly responsive niche lists have a very high ROI, and it’s a measured way for us to begin working together.Once we both gain confidence, we’ll then pick a "likely to sell” farm of 30,000 homeowners in high-turnover zip codes (4%+), and we’ll mail 2,500 letters a week to hit that “farm” 4x a year ($0.70/letter).The letters will come from you under your brand, signed by you. All the phone calls will go to a trackable phone number, just as before. My staff will answer the phone call as your assistant, ask basic qualifying questions (avoiding any licensed conversation), and schedule a time on your calendar for all three of you to speak.We will call you in at that scheduled time when we have the seller on the phone, and make a live introduction. You can take it from there. The goal is to help them compare their cash offer, full-market listing, and repair-plan options.It’s all logged in our CRM from start to finish to track the mailing list, calls, 3-way calls, appointments, pendings, and closings. We are responsible for bringing the seller to a 3-way call with you and have an incentive to coach you throughout the remainder of the deal, since we're paid at close.I'll send you a daily report of # letters mailed, calls generated, and appointments set on your calendar. The goal is a 10:1 ROI, so if we spend $5k on letters, we show $50,000 in revenue. This is also a great value proposition to recruit agents to your team.So that’s the plan! I’m looking for JV partners who want to go into a business partnership like this. I’ll take full responsibility for a killer seller-focused mail program that gets executed every day like clockwork and handle all the lead response to bring those sellers to phone calls with you. You take it from there, and we’ll share in the upside and downside 50/50 as partners.Yes, there is a lot of trust here. You have to ask yourself, "Do I want a business partner to get me to the next level?" We will be working closely together, with our livelihoods closely intertwined. It's the type of relationship I thrive in, and it's what I likely want with you.Let’s make money together in the dark. We'll use silent, targeted letters outside the prying eyes of AI, algorithms, platforms, and competitors to reach customers in a way no one else will.It's also so much less emotionally exhausting when you attract, not chase, like this. I value stability, simplicity, long-term thinking, and boring over excitement. Our focus is stable income, consistent opportunities, less prospecting, and more client work. You don’t need 19 funnels, daily social media stunts, and nonstop hustle to sell (or buy) homes.If you’re interested in working together, just send me an email: [email protected]Sincerely,Frank Klesitz