Klesitz Direct

The Seller Acquisition Platform for Experienced Real Estate Agents

Dear Friend,We schedule phone appointments with motivated home sellers for you so you maintain a consistent listing pipeline without any cold calling work.We schedule one phone appointment for approximately every 88 letters right now.We build your mailing list, write your letters, physically mail them, answer the phone, follow up, schedule 3-way intro calls, and help you close with evidence of profitability.Month-to-month. No contract. Start with a 30-day test. Completely flexible letter budget. Minimal time requirement. Your responsibility is to show up to the phone appointments we book for you. All new clients get a 5-hour onboarding video course.Our mission is to deliver peace with a predictable flow of qualified seller appointments not tied to your time. You are in control. Letters come from you, under your brand - not from a 3rd party. This is also a very strong agent attraction and retention value proposition.Our ideal client is an experienced real estate agent (10+ years) accustomed to risking a few thousand dollars every month on lead-generation. Letters are billed at cost against a pre-paid, refundable retainer. We charge a $300 a month platform fee to cover our expenses and a 25% success (referral) fee. If you buy the home, it's a 1% success fee).Assuming a 10:1 ROI on the letter spend, that puts your total cost at approximately 35% of revenue when you’re successful.References available upon request. Over 1 million letters mailed and 9,000 inbound calls generated to date. Tracking deals to close started recently. We’ll have full “letter-to-close” results once we have evidence of 100 closed transactions, which we expect to happen by late 2027.We'll meet once a month to review your mail strategy and once a month all the deals in your pipeline. We also host a Zoom mastermind with everyone once a month to discuss best practices.When I ran this system for myself from 2019-2023, we went on 1,823 seller appointments generated mostly from letters across 5 major markets in the Midwest.We track for you:-Letters mailed
-Total printing, postage, list and fulfillment expense
-Calls generated
-Appointments set
-Appointments held
-Agreements signed
-Transactions pending
-Transactions closed
-Gross commission
-Net commission after splits and referral fees
-Days from mailing to closing
Letter CostNew Expireds
1 per market
$3.50 a letter (hand-addressed)
Late Mortgage Payment
1 per market
$3.50 a letter (hand-addressed)
Lease Renewals (60 Days)
1 per market
Approx $1.50 a letter
Just Solds
Roughly 300 around a listing
Approx $1.50 a letter
Buyer Story
Roughly 300 perfect fit homes
Approx $1.50 a letter
Platform Fee
$300 a month
Referral Fee
25% commission
*paid to a brokerage
Please request a free consultation to discuss working together. You'll meet with Madeleine "Maddie" Agnew, who runs the business. We'll have your letters going out within a week.Sincerely,Frank Klesitz
[email protected]
402-515-5438


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