Klesitz Direct

The Seller Acquisition Platform for Experienced Real Estate Agents

Dear Friend,We schedule phone appointments with motivated home sellers for you so you maintain a consistent listing pipeline without cold calling, prospecting, or chasing leads.We schedule one phone appointment for approximately every 83 letters right now when targeting niche, high-intent lists (expired listings, etc).We build your mailing list, write your letters, physically mail them, answer the phone, follow up, schedule 3-way intro calls, and help you close with evidence of profitability.Month-to-month. No contract. Start with a 30-day test. Completely flexible letter budget. Minimal time requirement. Your responsibility is to prepare for the appointment, show up, educate/research, present a menu of options, win the listing, and close the deal.All new clients get a 5-module (4hr) training course where we discuss how to make honest cash-offer claims without damaging your reputation, while positioning yourself as a consultant who knows all the ways to sell a home.1. How direct mail works
2. Your 3-way discovery call
3. The in-home assessment
4. Gathering all seller options
5. Your flexible commission menuWe'll meet monthly to review your strategy and update the deals in your pipeline. We also host a monthly Zoom mastermind to discuss best practices.Our mission is to deliver financial peace with a predictable flow of qualified seller appointments well into retirement that's not tied to your time. Letters come from you, under your brand - not from a 3rd party. This is also a very strong agent attraction and retention value proposition.Our ideal client is an experienced real estate agent (10+ years) accustomed to risking a few thousand dollars every month on lead-generation. Letters are billed at cost against a pre-paid, refundable retainer.We charge a $300 a month appointment setting fee to cover our expenses and a 25% success (referral) fee. If you buy the home, it's a 1% success fee. Assuming a 10:1 ROI on the letter spend, that puts your total cost at approximately 35% of revenue when you’re successful.Over 1 million letters mailed and 9,000 inbound calls generated to date. Tracking deals to close started recently. We’ll have a better “letter-to-close” confidence score once we have evidence of 100 closed transactions, which we expect to happen by late 2027.When I ran this system for myself from 2019-2023, we went on 1,823 seller appointments generated mostly from letters across 5 major markets in the Midwest.We track for you:-Letters mailed
-Total printing, postage, list and fulfillment expense
-Calls generated
-Appointments set
-Appointments held
-Agreements signed
-Transactions pending
-Transactions closed
-Gross commission
-Net commission after splits and referral fees
-Days from mailing to closingMail Cost / PlanImmediate
Fixed $3.50 a letter- New expired/canceled listings
- New HOA lien (+VA/FHA)*
- Newly deceased owners / heirs
- New probate executors/PR's
- Two-week-old FSBOsMonthly
Approx $1.50 a letter (depending on volume)- High-intent CRM seller nurtures*
- Old expired listings (not relisted)
- Rental lease expiring < 120 days*A better list than competitive pre-foreclosure / predictive mortgage late
**Past seller appointments, website activity, form opt-ins, email clicks, etc.Appointment Setting Fee
$300 a monthReferral Fee
25% commission
*paid to a brokeragePlease request a free consultation to discuss working together. You'll meet with Madeleine "Maddie" Agnew, who runs the business.Sincerely,Frank Klesitz
[email protected]
402-515-5438

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