Dear Friend -You’re here because we know each other very well, you were referred here by a trusted friend or you mailed letters with me in the past.For the past 17 years, I’ve been in the real estate space, writing copy, and I started mailing seller lead-generation letters for clients in 2023. Hence, Klesitz Direct.Letters were the backbone of how I built my single-family real estate portfolio.I can tell you we’ve mailed over 1,000,000 letters since then and generated north of 9,000 phone calls for clients. They are all in our CallRail account. When we speak, I can play them for you.I included a few of them down this page...We would charge a $2,500 retainer and bill $25 per unique call against that retainer to handle the entire campaign. The letters would cost about $.68 each, and I would recommend you mail 2,500 a week in orders of 10,000 a month to a “likely to sell” residential homeowner list.I will still run that for you upon request. It works really well. We would generate about 87 calls from 10,000 letters, with a wide variety of results across markets and time of year. However, it’s now time to move away from that model because many clients, sadly, did not renew.We’ve now switched to a 50/50 business partnership.Here’s why...- You shouldered the entire upfront mail cost yourself (the biggest reason)
- There wasn’t anyone available (or trained well) to handle the calls
- The cash offer call scripting and 2-step appointment training were poor
- The deal wasn’t tracked to close to justify any ROI to continue mailing
- The long-term (1+ year later) call follow-up fell completely apart
- You didn't maintain the focus to keep an eye on all this long-termSo, I propose a new model that better aligns incentives and responsibilities to make this work as a long-term, repeatable, and profitable system for both of us.I propose we split the mailing expense 50/50. I will help you pay for it. If a campaign costs, let’s say, $5,000, I’ll contribute $2,500. I will then take full responsibility for the entire mail campaign and handle all the follow-up through my staff forever to bring sellers to a 3-way phone call with you.Your job is to show up to the call, handle the licensed conversion, sign them as a client, and shepherd the deal to close. To get paid on a per-deal basis, I will join your real estate team as a licensed agent on a 50/50 split, paid only for the deals I bring to you via a 3-way phone call. It can also be a referral fee (this depends on your broker's approval).Yes, I will get a real estate license. It’s the only legal way to participate in a real estate commission.My plan is to first work all the Expireds and FSBO’s in your market that meet a reasonable listing criteria ($3.75/letter), and then send out 200 Just Sold letters around your listings where we want more ($1.25/letter). These initial highly responsive niche lists have low mail cost. Let's start there.I’ll then pick a "likely to sell” farm of 30,000 homeowners in high-turnover zip codes (4%+), and we’ll mail 2,500 letters a week to hit that “farm” 4x a year ($0.68/letter).The letters will come from you under your brand, signed by you. All the phone calls will go to a trackable phone number, just as before. My staff will now answer the phone call as your assistant, ask basic qualifying questions (avoiding any licensed conversation), and schedule a time on your calendar for all three of you to speak. We will call you in at that scheduled time when we have the seller on the phone, and make a live introduction. You can take it from there.It’s all logged in our CRM from start to finish to track the mailing list, calls, 3-way calls, appointments, pendings, and closings. We are responsible for bringing the seller to a 3-way call with you and have an incentive to coach you throughout the remainder of the deal, since we're paid at close.So that’s the plan! I’m looking for a business partner, one per market, who wants to go into business together like this. I’ll take full responsibility for a killer seller-focused mail program that gets executed every day like clockwork and handle all the lead response to bring those sellers to phone calls with you. You take it from there, and we’ll share in the upside and downside 50/50 as business partners.We’ll start with mailing every Expired Listing and FSBO in your market for the first 30 days. I’ll pull how many came up last month in your market to estimate how many will come up in the next 30 days. Multiply that by $3.75, and that's the expense we’ll split 50/50 to get started.Let’s make money together in the dark. Silent, targeted letters outside the prying eyes of AI, algorithms, platforms, and competitors to reach customers in a way no one else will. It's also so much less emotionally exhausting when you attract, not chase, like this.If you’re interested in working together, just send me an email: [email protected]Sincerely,Frank Klesitz
"Zanthia, my name is David (censored). I got a letter from you. I live at 785 (censored), and we are in the process of moving. We have not listed our house yet, but we are thinking about doing that in the near future and was wanting to talk to you. Thank you. 980 (censored), David (censored)."
"Hi Sylvia, my name is George (censored). I live at 2357 (censored), and I actually came across a letter you sent a few months back. And just curious as to who your potential buyers that are still in play. Would you please give me a call at your earliest opportunity at 805 (censored)? Look forward to hearing from you. Thanks!"
"Hey Dan! This is Dan (censored) at 2043 (censored), SC. I received your mailing the other day about possibly having a seller or a buyer. I'm not sure if that was actually part of the marketing or whatever it is, but I actually have a son here. It's just he and I at the house, and I'll probably be looking for a different place, smaller place after about a year. He got 1 more year at high school. They're at Rock Hill High. So I'm kinda putting some fillers out there right now to see what's going on. So, just give me a call back, let me know or text me. 803 (censored). I appreciate it, I'll talk to you later. Thanks! Bye."
"Yes hi, my name is Chris, and I'm calling regarding the mailer you guys sent out. The address is 11113 (censored) in Fort Mills. Not necessarily selling, but we've had some discussions of downsizing. So, just figuring out to see what the value of the house is. Give me a callback 704 (censored) 05. Thank you."
" Hi Ms. Hastings. My name is David (censored). I'm the owner of 15028 (censored) that you sent me a letter about. I'm also here in CA, so please pardon the late call to your side of the world out there in NC, but you can call me back if you'd like to discuss. I am planning on doing something with the house. I'm getting it painted tomorrow, the entire inside and outside this week. In fact, it'll start tomorrow so you can reach me, David (censored), area code 704 (censored). I am in meetings from 11,10, well, about 11:00 o'clock tomorrow Pacific time until probably about 5:00, so please call me back. Talk to you then, Thanks!."
"Hi Zanthia. My name is Sally (censored), and I co-own a home at (censored) with my sister. It's a house we inherited, and we are going to sell the home. We have, in the past three months, really gone through vetting realtors and letters, kind of like yours that we've received. We decided on a realtor, but I just found this letter, and it seems like you're legit. So, anyway, I just wanted to talk with you first and see if you still have any buyers who might be interested. So you give me a call back at 910 (censored), and if you could call me maybe, like around 4 o'clock, that would be good. Anytime after four. Alright, thanks. Bye-Bye."
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